Privacy Policy

1. INTRODUCTION

This privacy policy provides you with details of how The Book Balancer collects and processes your personal data through your use of our site https://bookbalancer.com.au/

As an online business, we aim to comply with the Australian Privacy Principles and General Data Protection Regulations (GDPR) to ensure that your information is protected.

By providing us with your data, you warrant that you are over 18 years.

The Book Balancer is the controller of the personal information collected via this website.

Therefore, we are responsible for your personal data (referred to as “we”, “us”, or “our” in this Privacy Policy).

Contact Details

Our full contact details are
The Book Balancer, ABN – 38 575 863 405
Email: kerry@bookbalancer.com.au
Postal address: – PO BOX 3262 Victoria Point West 4165
Ph: 0422 361 256

The information we hold about you must be accurate and up to date. Please let us know if your personal information changes by emailing kerry@bookbalancer.com.au.

2. PERSONAL INFORMATION – TYPE, PURPOSE AND LEGAL GROUNDS

Personal information/data means any information capable of identifying an individual. It does not include data that is anonymous in its source.

We may process the following categories of personal data about you:

Communication Information

Communication information includes any communication that you send to us. This information can be sent to us through

  • the contact form on our website,
  • the opt-in form to sign up for our newsletter
  • email, text, social media messaging,
  • social media posting or
  • through any other communication that you send us.

We process this data for the purposes of

  • communicating with you,
  • for record-keeping and;
  • for the establishment, pursuance or defense of legal claims.

Our legal ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

Customer Information

Customer information or data includes any information you provide relating to any purchases of goods and/or services, such as your name, title, billing address, delivery address, email address, phone number, contact details, purchase details, and card details.

We process this information to

  • supply the goods and/or services you have purchased and;
  • to keep records of such transactions.

Our legal ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

User Information/Data

User information includes data about how you use our website and any online services and any data you may post for publication on our website or other online services.

  • We process this data to
    operate our website and ensure relevant content is provided to you,
  • to ensure the security of our website,
  • to maintain backups of our website and/or databases and;
  • to enable publication and administration of our website, other online services, and
    business.

Our legal ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.

Technical Data

Technical data is information about your use of our website and online services, such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website.
The source of this data is our analytics tracking system.

We process this data to analyse your use of our website and other online services, administer and protect our business and website, deliver relevant website content and advertisements to you, and understand the effectiveness of our advertising.

Our legal ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and grow our business, and decide our marketing strategy.

Marketing Information/Data

Marketing information includes your preferences in receiving marketing from us and our thirdparty providers and your communication preferences.
We process this data to

  • enable you to receive our newsletter
  • enable you to participate in our promotions such as competitions, prize draws and free giveaways,
  • to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising.

Our legal ground for this processing is our legitimate interests: studying how customers use our products/services, developing them, growing our business, and deciding our marketing strategy.

We may use Customer, User, Technical and Marketing Information/Data to

  • deliver relevant website content and advertisements to you (including Facebook advertisements or other display advertisements) and:
  • measure or understand the effectiveness of the advertising we offer to you.

Our legal ground for this processing is a legitimate interest to grow our business.

  • We may also use such data to send other marketing communications to you. Our legal grounds for doing so are your consent or legitimate interest to grow our business.(Please see Marketing Communications below)

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data includes your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union
membership, information about your health, and genetic and biometric data. We do not collect any information about criminal convictions and offences.

Contract Obligations

Where we are required to collect personal information by law or under the terms of the contract between you and us, and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you).

If you don’t provide us with the requested information, we may have to cancel a product or service you have ordered, but if we do, we will notify you at the time.

Use of Personal Information

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. Ifwe need to use your details for an unrelated new purpose, we will let you know and explain the legal grounds for processing.

We may process your personal information without your knowledge or consent where this is required or permitted by law.

3. HOW YOUR PERSONAL INFORMATION IS COLLECTED

We may collect personal information about you by you providing the data directly to us (for example, by filling in forms on our site or by sending us emails) or collected via our CRM program, MailChimp.

Cookies

We may automatically collect certain data from you as you use cookies and similar technologies to use our website.
A cookie is a small file placed in your web browser that collects information about your web browsing behaviour.
Cookies allow a website to tailor its configuration to your needs and preferences.
Cookies do not access information stored on your computer or personal information (e.g. name, address, email address or telephone number).
Most web browsers automatically accept cookies, but you can choose to reject cookies by changing your browser settings. This may, however, prevent you from taking full advantage of our website.
Our website uses cookies to analyse website traffic and help us provide a better website visitor experience.

4. MARKETING COMMUNICATIONS

Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests, namely to grow our business.

We may send you marketing communications from us if

I. you made a purchase or asked for information from us about our goods or services or
II. you agreed to receive marketing communications, and, in each case, you have not opted out of receiving such communications since.
III. If you are a limited company, we may send you marketing emails without your consent.You may opt out of receiving marketing emails from us at any time.

Express consent
It is unlikely that The Book Balancer will share your personal data with any third party for their own marketing purposes; however, we will obtain your express consent in such circumstances.

Stopping marketing messages

You can ask third parties or us to stop sending you marketing messages at any time by
I. by following the opt-out links on any marketing message sent to you or
II. by emailing us at kerry@bookbalancer.com.au at any time
If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided due to other transactions, such as purchases, warranty registrations, returns, replacements etc.

5. DISCLOSURES OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below:

  • Service providers who provide IT and system administration services.
  • Professional advisers, including lawyers, bankers, auditors and insurers
  • Government bodies that require us to report processing activities.
  • Market Researchers and Analysts
  • Marketing agencies we may engage from time to time
  • Third parties to whom we sell, transfer, or merge parts of our business or assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and treat it according to the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

6. INTERNATIONAL TRANSFERS (for example, to our preferred email marketing platform or CRM)

Whenever we transfer your personal data, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is in place:

  • If you are a resident of the European Union, we will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data; or
  • Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission, which give personal data the same protection it has in Europe; or
  • If we use US-based providers part of the EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

7. DATA SECURITY

We have put security measures in place to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation, including engaging data processing services that have appropriate security measures. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions, and they must keep it confidential.

We have procedures to deal with any suspected personal data breach. We will notify you and any applicable regulator of a breach if we are legally required to.

8. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements. For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for 5 years after they stop being customers. In some circumstances, we may delete identifying components of your data for research or statistical purposes. However, we may use this information indefinitely without further notice to you.

9. THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

10. YOUR LEGAL RIGHTS

Under data protection laws, you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, object to processing, portability of data, and (where the lawful ground of processing is) to withdraw consent.

If you wish to exercise any of the rights set out above, please email us at kerry@bookbalancer.com.au.

To respond to any request, we will require the following information:

  • your name and address; and
  • your contact telephone numbers

There is no fee chargeable to access your personal data; however, we may charge a fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

As a security measure to ensure your data is not disclosed to any person who has no right to receive it, we may request further information from you.

We try to respond to all legitimate requests in 30 days unless the request is complex or where there are multiple requests. You will be notified if our response is likely to exceed 30 days.

If you are not happy with any aspect of how we collect and use your data, please contact us first so we may attempt to resolve your issue immediately. You also have the right to complainto the Office of the Australian Privacy Commissioner (https://www.oaic.gov.au), the Australian supervisory authority for data protection issues.